How To Improve Internal Linking On Blogger

Blogger out of the box is an amazing online blogging platform and is a great place to start writing your own content for others to read. Additionally, the platform is created and managed by Google which gives you a good starting point on what to do and what not to do.

One of the most forgotten about forms of SEO optimization is the use of internal links. When you create a website you want all of your content to link to one another this is commonly done through tags or categories but it goes a little bit beyond that.

Take a Wikipedia entry for instance, when you are on Wikipedia and are reading an article like this on Physics. When you click that article three words in, you will notice that the word "Ancient Greek" is linked to, and that link goes to another Wikipedia entry. The reason for this is because it is content relevant to what is being read by the user and it explains the origin of the word physics.

Now, what does this have to do with blogging? When writing posts you want to connect users to not only external sources but internal sources of related posts and while this can seem hard you will notice on this blog, the word "SEO" is being linked to its associated archive page.

While you may wonder what the added value is in this when I already have breadcrumbs it's just another form of reinforcement. Google, when it crawls your website, wants to understand your content which is partially why we have schema.org markup. Google wants to see signals that tell it what does this content mean.

So Google, when it visits the Wikipedia entry, sees the word Ancient Greek and has no understanding of what this word is. However, Wikipedia has linked it to other content describing what that is exactly and when you go to that post its linked to another page further explaining where Greece is etc, etc.

Additionally, a strong internal link structure allows users to also understand your content, which in turn means they are visiting more pages on your website, a strong internal link structure should be the core of your SEO strategy when you have a large content oriented website.

Now when you are on Blogger, there are somethings that you can do to improve your internal link structure and thus improving your overall SEO. If you have a very large blog there is no need to go back and start editing all of your old posts, but you can start off on the right foot this time.

So, you have a topic selected try to word the article in a way that both makes sense but leads to solid anchor text, for good internal links and then look through your older posts to find those links. Once those links are found, simply link them. Also, try to link single words or a couple of words to your tags page.

While you may already have your tags shown in the footer, users are likely to ignore these but are more likely to click on and go to the page if the link is within the article. You can also use this article for reference as there are several links throughout the post that both make it feel more fluid but more informational.