How Long Should A Blog Post Be For Good SEO

How long should a blog post be for good SEO? This is one of the most asked questions that I get asked personally and it's also one of the most ambiguous questions one can ask. This question gets asked particularly a lot by Blogger users as there is no word counter in Blogger (even though having one would be amazing).

The general rule of thumb is that a good article should contain at least 300 words if you are coming up short of this topic there either isn't much information on it or you aren't doing enough research. However, while this is the recommended length by Yoast SEO, I personally recommend a slightly longer version than that for personal reasons. 

I personally recommend that your posts contain at least 500 words (so long as the content being blogged about has enough information for that to happen). If you are writing a post on a Poem that is 50 words long you're going to struggle writing 300 let alone 500 and there is a point where your writing tends to get redundant or it's not understandable. 

That being said, I personally recommend 500 words for most forms of content, and this is reflected in the posts on this website every post on SEO Knights is a minimum of 500 words and this is both good for my site but also for you the reader. 

There is a keynote though and that is longer posts will have an easier time ranking in Google because Google loves solid content and if we could every post should be a book! Ok not really, but writing more content often times is a solid indicator of there being more valuable and useful information in that respective post and that users will be less likely to skim that article. 

Additionally, and more importantly the more you write the more chances you have to work on your internal link structure. As we have covered before a solid internal link structure is what can make or break your website's SEO and we have even gone into how to improve your internal linking on Blogger. 

So if you're going to write about a topic you believe that you're an expert on you should write long detailed posts that are going to give as much useful information to your readers as possible that is still in an easy to read and digestible format. 

While you're at it you can go ahead and link out to other authorities in your niche to reinforce your points and use the post as a way to improve the overall link structure of your website. Often times its even easier to write if you include videos, graphs, or images to comment on in order to get your word count up.

As a final note it's important to realize that just because you write long interesting posts it doesn't mean you're going to rank in Google but by adding more details to your writing you are improving the quality of content for your readers and are going to make your website more detailed and feel more authoritative. In addition to that statement just because your website isn't composed of long editorial style posts it doesn't mean that its not going to rank in Google certain types of posts and content can't fill that much space and that's ok, content length is just one of the hundreds of signals that Google users when deciding how to rank your website and posts.