Does My Small Business Website Need A Blog For Good SEO?

One question that many small business owners, might have is wonder or not they need to blog if they plan to rank in Google and if they can still have good SEO even without a blog on their website?

So this is actually a two part question does your business need a blog in the first place, and if it doesn't can you still have solid SEO and rank well in Google?

Does My Business Need A Blog On It's Website?

I would normally just and say yes, but its a bit more complicated than that. A blog is a great way to extend your reach online and engage your consumers it also adds more content to the search engines which can help you gain organic traffic. Especially if you are in a business where there is not a lot of other blogs or niches that are providing information for your type of work. 

Blogging is great and when combined with a proper SEO tactics including proper internal link structure and writing adequates amount of content you can certainly increase your traffic. However, blogging is also something that your business needs to commit too, if you're going to start a blog you need to cmmit too it. If you only post when you want to and dread doing it you're not doing yourself any favors. If you treat your blog as a way to post happy new year once a year no one will read your blog and most people won't care. 

So if you are able to commit to it and add content on a steady basis then you are going to do well if not, then you either need to have someone else write your content or not do it at all, as you're just going to cause yourself more headache than good. This leads us to the next part of this question. 

Can My Business Have Good SEO Without A Blog?

Yes, your website can both rank well and have good SEO without ever posting a single blog post. Primarily this can be done through local SEO where you're able to target your specific area and by creating a solid website using schema.org markup, using very long and detailed service pages, that are keyword optimized and written well you can rank well. Just make sure to keep the internal link structure updated, and done properly and you can certainly rank well. 

Additionally, many small businesses are able to do well without any sort of online marketing at all, however we strongly recommend you do get yourself a website as most users expect businesses to have a website (not necessarily a blog) to get the information they need. 

Closing Thoughts

Your businesses success online can be a make or break situation depending on how you plan to gain traffic. Blogs are great way to gain traffic without needing to spend money on advertising and help you engage your consumer base. You can go outside of the norm and host polls or surverys and responding back to customers on website helps establish your brands and can gain positive customer feedback. 

While your website can succeed without the use of a blog, doing so incredibly limits your avenues of growth and solely relies on you having solid service pages, and information (or relying solely on local SEO and Google Maps).